Tholoana Enterprise Programme.

Applications for the Tholoana Enterprise Programme are closed.


One of our flagship programmes, the Tholoana Enterprise Programme supports entrepreneurs to become successful and resilient business owners through extensive entrepreneurial skills development, mentorship and access to markets, finance and practical business tools and templates.

Upon acceptance, participants will undergo a comprehensive journey of self-assessment, goal setting, and strategic growth planning tailored to their business needs. The programme provides inclusive wrap-around support, including mental health assistance, to help entrepreneurs achieve their full potential.

The programme is one of the very few supporters of rural businesses and businesses that are outside of major supply chains. Although one of the goals is to assist these businesses in accessing corporate supply chains, often they also provide goods and services to geographic areas in which they were previously unavailable.

With this programme, we invest in entrepreneurs – with a particular emphasis on women, youth, people living in rural areas and persons with disabilities – who show the potential and commitment to grow a business and create jobs. This is done through a structured, two-year business support programme, seed-funding and assisting with access to markets.

Applications open once a year, with the businesses showing the most potential and commitment with about 60 new entrepreneurs being brought onto the programme per annum.


R68.7 million

Total invested

602

Entrepreneurs supported

87%

Increase in turnover

3 129

Jobs sustained and created