tholoana enterprise programme


We invest in entrepreneurs – with a particular emphasis on women, youth, people in rural areas and entrepreneurs with a disability – who show the potential and commitment to grow a business and create jobs.

This is done through a structured, two-year business support programme, seed-funding and assistance with access to markets.
Applications open once a year, with the businesses showing the most potential and commitment with about 60 new entrepreneurs being brought onto the programme per annum.



I would like to extend my greatest gratitude to each one of you for the opportunities you are giving my business. Yesterday, I was at the SABC2 Hectic99 studios where I was interviewed on Hair Care. The exposure was phenomenal, and using everything that I learned from the workshops, I networked and I hope it will open more doors. I am oozing with confidence in my business more than ever before because you guys also believe in it and you assisted me in ways that are helpful and positive. With love and a big smile.
— Afika Mbandazayo - Owner, AfikaM Hair & Beauty